Web Survey Bibliography
Title Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation
Author Hollier, L.P.; Pettigrew, S.; Slevin, T.; Strickland, M.; Minto, C.
Source Journal of Public Health
Year 2016
Database Oxford Journals
Access date 04.04.2016
Abstract Background: A large proportion of health promotion campaign evaluation research has historically been conducted via telephone surveys. However, there are concerns about the continued viability of this form of surveying in providing relevant and representative data. Online surveys are an increasingly popular alternative, and as such there is a need to assess the comparability between data collected using the two different methods to determine the implications for longitudinal comparisons. The present study compared these survey modes in the context of health promotion evaluation research. Methods: Data were collected via computer-assisted telephone interviewing and an online panel. In total, 688 and 606 respondents aged between 14 and 45 years completed the online and telephone surveys, respectively. Results: Online respondents demonstrated higher awareness of the advertisement, rated the advertisement as more personally relevant and had better behavioural outcomes compared with the telephone respondents. Conclusion: The results indicate significant differences between the telephone and online surveys on most measures used to assess the effectiveness of a health promotion advertising campaign. Health promotion practitioners could consider the combination of both methods to overcome the deterioration in telephone survey response rates and the likely differences in respondent outcomes.
Access/Direct link Journal Homepage (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - 2016 (264)
- Privacy Concerns in Responses to Sensitive Questions. A Survey Experiment on the Influence of Numeric...; 2016; Bader, F., Bauer, J., Kroher, M., Riordan, P.
- Ballpoint Pens as Incentives with Mail Questionnaires – Results of a Survey Experiment; 2016; Heise, M.
- Non-Observation Bias in an Address-Register-Based CATI/CAPI Mixed Mode Survey; 2016; Lipps, O.
- Spatial Modeling through GIS to Reveal Error Potent ial in Survey Data: Where, What and How Much ; 2016; English, N.; Ventura, I.; Bilgen, I.; Stern, M. J.
- Bees to Honey or Flies to Manure? How the Usual Subject Recruitment Exacerbates the Shortcomings of...; 2016; Snell, S. A., Hillygus, D. S.
- Thinking Inside the Box Visual Design of the Response Box Affects Creative Divergent Thinking in an...; 2016; Mohr, A. H.; Sell, A.; Lindsay, T.
- Detecting careless respondents in web-based questionnaires: Which method to use?; 2016; Niesen, A. S. M.; Meijer, R. R.; Tendeiro, J. N.
- Web surveys for offline rural communities ; 2016; Gichohi, B. W.
- On-line life history calendar and sensitive topics: A pilot study; 2016; Morselli, D.; Berchtold, A.; Granell, J.-C. S.; Berchtold, And.
- Does survey mode matter for studying electoral behaviour? Evidence from the 2009 German Longitudinal...; 2016; Bytzek, E.; Bieber, I. E.
- The impact of visual design and response formats on data quality in a web survey of MOOC students; 2016; Maloshonok, N.; Terentev, E.
- An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones...; 2016; Revilla, M.; Toninelli, D.; Ochoa, C.
- Establishing the accuracy of online panels for survey research; 2016; Bruggen, E.; van den Brakel, J.; Krosnick, J. A.
- Gamifying Questions Using Text Alone; 2016; Cape, P. J.
- Assessing the Effects of Participant Preference and Demographics in the Usage of Web-based Survey Questionnaires...; 2016; Mlikotic, R.; Parker, B.; Rajapakshe, R.
- Improving Inpatient Surveys: Web-Based Computer Adaptive Testing Accessed via Mobile Phone QR Codes; 2016; Chien, T. S.; Lin, W.S.
- Surveying End-of-Life Medical Decisions in France: Evaluation of an Innovative Mixed-Mode Data Collection...; 2016; Legleye, S; Pennec, S.; Monnier, A.; Stephan, A.; Brouard, N.; Bilsen, J.; Cohen, J.
- Problems and Prospects in Survey Research; 2016; Moy, P.; Murphy, J.
- Eye-tracking Social Desirability Bias; 2016; Kaminska, O.; Foulsham, T.
- Pre-Survey Text Messages (SMS) Improve Participation Rate in an Australian Mobile Telephone Survey:...; 2016; Dal Grande, E.; Chittleborough, C. R.; Campostrini, S.; Dollard, M.; Taylor, A. W.
- Pitfalls, Potentials, and Ethics of Online Survey Research: LGBTQ and Other Marginalized and Hard-to...; 2016; McInroy, L. B.
- Effects of Personalization and Invitation Email Length on Web-Based Survey Response Rates; 2016; Trespalacios, J. H.; Perkins, R. A.
- Forecasting proportional representation elections from non-representative expectation surveys; 2016; Graefe, A.
- Short and Sweet? Length and Informative Content of Open-Ended Responses Using SMS as a Research Mode; 2016; Walsh, E.; Brinker, J. K.
- Mixing modes of data collection in Swiss social surveys: Methodological report of the LIVES-FORS mixed...; 2016; Roberts, C.; Joye, D.; Staehli, M. E.
- Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation...; 2016; Hollier, L.P.; Pettigrew, S.; Slevin, T.; Strickland, M.; Minto, C.
- Options for Fielding and Analyzing Web Surveys; 2016; Schonlau, M.; Couper, M. P.
- Report of the Inquiry into the 2015 British general election opinion polls; 2016; Sturgis, P., Baker, N., Callegaro, M., Fisher, St., Green, J., Jennings, W., Kuha, J., Lauderdale, B...
- Sample Representation and Substantive Outcomes Using Web With and Without Incentives Compared to Telephone...; 2016; Lipps, O.; Pekari, N.
- Effects of Data Collection Mode and Response Entry Device on Survey Response Quality; 2016; Ha, L.; Zhang, Che.; Jiang, W.
- The Dynamic Identity Fusion Index: A New Continuous Measure of Identity Fusion for Web-Based Questionnaires...; 2016; Jimenez, J.; Gomez, A.; Buhrmester, M.; Whitehouse, H.; Swann, W. B.
- Navigation Buttons in Web-Based Surveys: Respondents’ Preferences Revisited in the Laboratory; 2016; Romano Bergstrom, J. C.; Erdman, C.; Lakhe, S.
- Collecting Data from mHealth Users via SMS Surveys: A Case Study in Kenya; 2016; Johnson, D.
- “Money Will Solve the Problem”: Testing the Effectiveness of Conditional Incentives for...; 2016; DeCamp, W.; Manierre, M. J.
- Effects of Incentive Amount and Type of Web Survey Response Rates; 2016; Coopersmith, J.; Vogel, L. K.; Bruursema, T.; Feeney, K.
- Effect of a Post-paid Incentive on Response to a Web-based Survey; 2016; Brown, J. A.; Serrato, C. A.; Hugh, M.; Kanter, M. H.; A.; Spritzer, K. L.; Hays, R. D.
- Dropouts in Longitudinal Surveys; 2016; Lugtig, P. J.; De Leeuw, E. D.
- Participant recruitment and data collection through Facebook: the role of personality factors; 2016; Rife, S. C.; Cate, K. L.; Kosinski, M.; Stillwell, D.
- Evaluating a New Proposal for Detecting Data Falsification in Surveys; 2016; Simmons, K.; Mercer, A. W.; Schwarzer, S.; Courtney, K.
- Quantifying Under- and Overreporting in Surveys Through a Dual-Questioning-Technique Design. ; 2016; de Jong , M.; Fox, J.-P.; Steenkamp, J. - B. E. M.
- Take the money and run? Redemption of a gift card incentive in a clinician survey. ; 2016; Chen, J. S.; Sprague, B. L.; Klabunde, C. N.; Tosteson, A. N. A.; Bitton, A.; Onega, T.; MacLean, C....
- Solving the Nonresponse Problem With Sample Matching?; 2016
- Do Polls Still Work If People Don't Answer Their Phones?; 2016; Edwards-Levy, A.; Jackson, N. M.
- A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey; 2016; Jiamthapthaksin, R.; Aung, T. H.; Ratanasawadwat, N.
- Development of a scale to measure skepticism toward electronic word-of-mouth; 2016; Zhang, Xia.; Ko, M.; Carpenter, D.
- Improving social media measurement in surveys: Avoiding acquiescence bias in Facebook research; 2016; Kuru, O.; Pasek, J.
- Psychological research in the internet age: The quality of web-based data; 2016; Ramsey, S. R.; Thompson, K. L.; McKenzie, M.; Rosenbaum, A.
- Internet Abusive Use Questionnaire: Psychometric properties; 2016; Calvo-Frances, F.
- The impact of academic sponsorship on Web survey dropout and item non-response; 2016; Allen, P. J.; Roberts, L. D.
- Measuring Generalized Trust: An Examination of Question Wording and the Number of Scale Points; 2016; Lundmark, S.; Giljam, M.; Dahlberg, S.